Google is preparing to run tests in which its platform will create variations of the brand's existing AdWords ads and run them across its network. The AdWords feature is designed to improve campaign ...

Now that RSAs (responsive search ads) have replaced ETAs (expanded text ads) in Google Ads, it may be time to rethink your strategies for optimizing ads. Optimizing RSAs takes a whole different ...

Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the ...

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality. Ad customizers allow advertisers to create hundreds of different variations of ...