Picking how to pay for your advertising is just as important as deciding where to advertise. Different billing and ad payment model examples serve different goals — some are better for awareness, ...

An ad from UK fashion brand Next has been banned because the model’s pose, styling, and camera angle made it look like she was “unhealthily thin.” In its review, initiated by a single complaint last ...

Richard Reeves is Managing Director of SocialVibe in EMEA and leads the company’s expansion into Europe. Richard’s media career began in 1984 and in the past he has worked with global brands including ...