Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing director of Amazon Ads UK, announced the news at the tech ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Amazon’s revenue derived from advertising jumped 24% year over year to $17.7 billion in Q3, according to an earnings statement. Those figures bested analyst expectations for the segment, an ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

New exclusive partnership cements Amazon as Roku’s most addressable DSP for CTV activation Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side ...

Netflix is extending its demand-side platform partnerships -- now with Amazon Ads to be offering premium advertising inventory of its TV and movie content. “By integrating Amazon DSP and enabling even ...