Ad spend through Amazon's DSP was up 30% in Q3, compared with a 27% increase in Q2, as brands increasingly leveraged the ability to target ads on Amazon web properties as well as on those it doesn't ...

Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...

In 2018, Amazon launched its first full-service DSP, bringing the ecommerce giant into the marketplace for delivering ads to online users in real-time. Its wealth of proprietary data and inventory ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

Imagine trying everything available on Amazon. You've been attempting every ad product available in the Seller Central Advertising Console, yet you still can't meet your customer acquisition targets.