Choosing the right keywords is a critical pillar of your free user acquisition plan. When you first release your app, unless you have already made a concerted marketing push and/or paid for user ...

In the third change to the iOS App Store's search algorithm in a week, Apple has tweaked how the system weights keyword and app name metadata to allow for more accurate results but the changes could ...

When it comes to the App Store, it can sometimes seem like Apple just has a tendency to not put on its listening cap, as my fourth grade teacher would have said. In a week which has seen complaints ...