Marketing analytics firm AppsFlyer has halted a potential sale to private equity groups after negotiations broke down over ...
Since the beginning of the year, software company stocks have fallen by tens of percent, with the IGV software index falling by about 20%, amid concerns that AI companies like Anthropic and OpenAI ...
Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers. This strategic move strengthens AppsFlyer’s core offerings in ...
AppsFlyer, the marketing cloud platform, has announced the appointment of Alexia Nakad as General Manager, Western Europe and the Middle East. In this newly cre ...
AppsFlyer, a provider of marketing measurement, attribution, and data analytics, has acquired devtodev, provider of a data analytics solution for game and app developers. Financial terms of the deal ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The ...
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