In today’s multifamily industry, authentic resident communication has become a defining factor in resident satisfaction and retention. Owners and operators face the challenge of balancing speed, ...

In the past, sales talk was how you raised someone's expectations to buy a product, but today's audiences are not the same. Consumers today hate being sold to. Ads have become a nuisance instead of a ...

Throughout my career, I have had the honor of helping many executives build their corporate personas and communication styles. These have been leveraged to communicate to their direct reports, global ...

Marketers always look for new ways to serve their customers and communities, and 2020 brought more occasions than usual. The quick transition to digital customer experiences as a result of the ...

Facebook's annual developer conference took place in mid-April and showcased the company's ambitions for a social media future powered by video, for good reason: Social video generates 1,200 percent ...

While fear-based messaging around alcohol aimed towards teens is common practice, new research suggests a key to curbing adolescents’ risky drinking behaviour is through authentic and open ...

When I became principal of Grant Elementary a decade ago, I stepped into a school community that needed to come together. Family involvement was low, staff morale was uneven, and trust between school ...

Relationship capital is an intangible super-asset that is foundational to all progress. It gets built over time between two people through authentic communication. Authentic communication is how you ...