The bitten lip effect became 2025’s flirtiest cheat code — think soft stain in the center, blurred edges, and a slightly ...

So for us, the best beauty trends of this year really came down to three things: actual staying power that will go into 2026 ...

Out with the old, in with the new. Instead of resolutions, we’re making room for a whole new crop of fresh beauty trends as we usher in 2025 (because let’s face it, a new haircut makes us feel 10 ...

Marie Claire HQ, we’re not turning our attention to the new year just yet. Instead, before we look forward to 2026’s upcoming trends, we thought, why not take a look back and reflect upon everything ...

For beauty brands, 2025 represents a defining year that calls for bold investments in transformative technologies and scientific advancements to secure the next decade of success. Having partnered ...

Throughout history, Black beauty has been ahead of the trends. Think: XXL acrylic nails (now seen on Marc Jacobs) to minimalist makeup appropriated as a “clean girl aesthetic.” Meanwhile, much credit ...

Naureen Mohammed, Director of CPG at Pinterest UK, unveils the social media platform’s highly-anticipated Pinterest Predicts ...

In contrast to previous years, 2025 beauty trends have been easy to integrate into everyday routines, offering a small but fun creative outlet each morning. With bold colors, art-inspired aesthetics, ...

Industry experts shared views on everything from the threat of an industry slowdown to what role AI will play in beauty during a DSN “virtual” roundtable. DSN: What are your thoughts on stabilization ...

As the modern wedding has exploded into a multi-day event, a shift is underway for beauty and grooming trends. Brides and grooms alike are rethinking what it means to get ready for the big day, ...

From fresh haircut ideas to bold makeup looks, here are the beauty trends the experts are predicting for 2025 Karli Bendlin is the Director of Content Strategy at PEOPLE. She has over nine years of ...