Digital tools have become an essential part of our lives. Online calendars guide our daily routine; Waze and Google Maps plan our routes — warning us of traffic or an accident ahead; websites and apps ...

Overview Big data collection is now a daily practice for businesses, helping them understand behavior and improve services ...

To discourage federal intervention, leading marketing organizations are preparing to roll out a new system designed to make it easier for consumers to understand and opt out of online data collection ...

Key points Automatic data collection allows subtle aspects of human behavior to be evaluated in ways that traditional observation cannot. VR can measure risky choices such as drug-use or sexual-health ...