Acquiring new customers has become increasingly challenging and expensive. Customer acquisition costs have risen substantially in the last five years, and they’re still climbing. Attention is scarce, ...

Bad reviews can undermine your brand and hurt your revenue. Learn how to turn things around and transform harmful feedback into a bottom-line boost for your business. A strategic approach to ...

What happens when a negative online review shows up like a dark cloud on a sunny day? Here’s a blueprint for bouncing back, strategically and emotionally, from the sting of bad feedback online.