Earlier this week, I posted a quick test to discover "Is Your Cold Calling Script Effective." That post contained a sample script that Keith Rosen got from from one of his clients. According to Keith, ...

No one really likes the idea of being on the giving or receiving end of cold calls. The name alone is enough to give you chills. Maybe that’s why some refer to the practice by the more euphemistic ...

For many professionals, cold-calling is a tall hurdle. They dread having to make the calls, worried they'll be rejected or forget what they need to say. They know the person on the other end isn't ...