As production inkjet technologies continue to proliferate, a familiar challenge comes to the forefront: paper choice. Why is paper important? For the consumer, it’s the tactical interaction. For the ...

In the global visual communication and packaging industries, the choice of printing substrate is not a mere technical specification—it is a strategic decision that directly impacts brand perception, ...

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

APPLETON - In the last few decades, Wisconsin's "paper valley" has seen some major changes. There was the closing of the Gilbert paper mill in Menasha in 2001, and the Kerwin paper mill shutdown in ...

Whether you use your printed output to sell products or to promote your business, you can use glossy printer paper in your desktop hardware to create output with a crisp, professional appearance that ...