It happens every day of the week and on Sundays in the radio business. Local radio sales reps talk themselves out of cold calling. It’s not your fault. Cold calling is hard. See. There I go. Talking ...

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

If you knew me in school, you know this already. I was the kid who got you in trouble for talking too much. I was always making friends with everyone. Teachers did not love it, but it came naturally ...

You know the rep. Cold calling is intimidating and hard. Unless it isn’t. How can you and I reshape how we feel about cold calling and use it as an expandable tool to grow our sales?The real ...