Red Fuse Communications has designed an innovative, disruptive campaign turning everyday objects black in colour, to launch Colgate's new 'charcoal' toothbrush. The execution was done by Candid ...

Katherine Martinko is an expert in sustainable living. She holds a degree in English Literature and History from the University of Toronto. Haley Mast is a freelance writer, fact-checker, and small ...

Smart toothbrushes have been around for a few years now, but they haven’t quite caught on. Sure, they promise better habits via connected sensors, but they also tend to be very expensive ($100 and up) ...

Slim and maneuverable brush. Some app features are quite helpful at encouraging good brushing habits. Game modes might be particularly engaging for kids. Super price point. Brushing power is on the ...

Colgate’s new iPhone-compatible smart toothbrush promises to transform the way you brush your teeth, thanks to the magic of machine intelligence. So is the E1 Smart Electronic Toothbrush With ...

Two millennial-focused tech-dependent brands -- Hum by Colgate, a smart electric toothbrush, and Obé Fitness, a digital workout platform -- have teamed up on app content. Starting June 11, Obé will ...

Everything that uses electricity is getting smart — or eventually will. We've had electric toothbrushes for some time now. But now, those toothbrushes are finally getting smart functionality. One of ...