The interactive exhibition Color Factory, known for its photogenic displays and massive ball pits, is opening its third permanent location, inside Chicago’s Willis Tower. Longtime Color Factory fans ...

Get ready to paint the town—all the colors of the rainbow. The prismatic art installation Color Factory is making its inaugural East Coast debut this August, with tickets available starting on Tuesday ...

CHICAGO (WLS) -- The third installment from Color Factory engages all the senses, including 15 new installations and exciting artist partnerships across over 25,000 square feet. Additionally, Color ...

In case you weren't already aware of the lore of The Color Factory (perhaps you took an Insta cleanse?), the first version of the exhibit was only meant to last a month; it ended up being so popular ...

Adding its own bold statement to the cultural canvas that comprises Houston's art scene, Color Factory Houston is a fun, enticing escape for Houstonians looking for a unique outing. Visitors can ...

Unlike traditional museums, which typically adhere to a strict “look but don’t touch” policy, The Color Factory in San Francisco encourages guests to fully immerse themselves in the exhibits. Each ...

A new kind of haunted experience is coming to Chicago this fall. Color Factory, the immersive art experience, will soon unveil its latest creation: Haunted Hues. Stream NBC 5 for free, 24/7, wherever ...

One of the most colorful museums in Chicago is now dubbed the 'best' immersive art experience in the country. Color Factory Chicago, located inside the Willis Tower at 233 S. Wacker, was just voted ...

A brand new interactive art exhibit that is sure to spice up your Instagram feed is headed for the Bayou City. The Color Factory Houston is set to open in the Upper Kirby neighborhood this fall. The ...