Graphic designer Paula Rupolo swapped the colors of competing brands’ logos. Blue Coke, anyone? Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as ...

There’s no quicker way to broadcast what your company’s about than with a logo. Think of the Starbucks’s iconic green mermaid or Apple’s partially eaten fruit. They channel certain qualities to ...

Logos might seem small and inconsequential, but research says otherwise. One recent study, for instance, found that the best logos have a significant impact on the bottom line with powerful visual ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There's a good chance a big brown truck is delivering ...

The anchor has become synonymous with Hope and has roots in the College’s legacy. The metaphor originated from an observation the Rev. Van Raalte made regarding the Pioneer School: “This is my anchor ...