Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding the true meaning of their metrics. By the time dashboards appear ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jonathon Wells, SVP of data science at Nielsen. The benefits of technology are ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

Last summer Google unveiled GA4, a new analytics platform that means the discontinuation of Universal Analytics (UA)—the previous Google analytics tool used by businesses worldwide. UA has already ...

Nielsen’s DMA® data gives Magellan AI users a standardized way to measure the local impact of podcast advertising. NEW YORK – ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Univision doesn’t just want measurement – it wants representative measurement. As a top Spanish-language TV ...