The brain favors repeating past actions over rational choice, explaining why we stick to habits even when better options ...

Discover how regret theory affects choices. It predicts decision-making by evaluating the anticipation of regret, impacting ...

A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

Learn how the framing effect influences decision-making in investments, and discover strategies to identify and mitigate its ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Add Yahoo as a preferred source to see more of our stories on Google. Equipped with GPS watches and portable cameras, the ice fishers headed out onto the lake. They recorded their routes, movements, ...

I discovered many years ago that good leadership creates an environment that embodies the ideal balance of empowerment and accountability. Empowerment devoid of accountability is anarchy, and ...

The alarming claim that we make 200 daily food decisions isn’t exposing hidden habits, it’s exposing a misleading number.