Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...

Learn how the framing effect influences decision-making in investments, and discover strategies to identify and mitigate its ...

It’s easy to be overwhelmed by all the decisions you need to make when you’re preparing for retirement. So, let's talk about toothpaste. That's a more manageable topic than retirement, right? Imagine ...

We all have biases. They’re our brain’s way of reducing the energy it takes to deal with the terabytes of information thrown at us every day. We connect the dots, fill in the gaps with stuff we ...

We face hundreds of choices everyday — from what to eat for lunch (pasta or sushi?) to more complicated decisions that involve our emotional, financial, and physical well-being. Regardless of how ...

The Markkula Center’s Ethical Decision-Making Framework is a tool designed to 1) help users see and identify a broader set of ethical issues than they would have without it, and 2) guide users through ...

We make decisions all day long. Some of them are based on careful consideration, some are based on past experiences, and some just seem to come without much thought. Decisions come in all forms.