Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

James W. Dearing ([email protected]) is a professor in the Department of Communication at Michigan State University, in East Lansing. Jeffrey G. Cox is a research associate in the Department of ...

Forbes contributors publish independent expert analyses and insights. New data from Arizona’s Universal Education Savings Account program has been released, and Mount Hot Take is already erupting. In ...

The movement to population health service delivery and management models requires payers and providers to engage in business and clinical practices that are different from traditional fee-for-service ...

In 2017, the Stigler Center embarked on an ambitious project to reinvigorate the discussion of concentration and monopoly in the United States, starting with the conference Is There a Concentration ...