Marketers and event producers rushed their move to virtual events - and wound up with stale formats. But there are advantages to virtual events, and ways to do them better. Here's the view from ON24.

Seminars, trade shows, and conferences have been a staple tactic for marketers for decades. Frankly, there is nothing like face-to-face interaction to drive awareness and generate opportunities. The ...

“You cannot translate a live event into a digital format,” says Microsoft’s Bob Bejan. “You must remake the event entirely.” “You cannot translate a live event into a digital format,” says Microsoft’s ...

As the Covid-19 pandemic drags on, businesses and nonprofits are looking to the hospitality sector to keep them safely connected to employees, peers, donors, and consumers. The industry has been doing ...

FREMONT, Calif.--(BUSINESS WIRE)--XtendLive, digital event management made simple, today announced the launch of its flagship product at CES 2025 in Las Vegas, Nevada. Designed specifically for event ...

Digital events are fairly new and have won in popularity due to the pandemic. As with in-person events, you have good ones and horrible ones. I like to drop the phrase “not all digital events are ...