Most businesses understand the importance of crafting a brand identity, creating content and developing advertising and social media marketing strategies. However, many haven’t realized the value a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

These days, generating good PR isn’t a goal that resides in one department. It’s something the whole company can contribute to. Regardless of an employee’s job title and day-to-day duties, he or she ...

Undeniably, brand ambassadors are a coveted marketing force for today’s retailers. Whether these proponents are customers or employees, brand ambassadors are a valuable resource that can expand a ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Social media platforms have become a common source for B2B marketers to engage with their client base and potential prospects, as well as share content. Some companies, such as IBM, MongoDB and PR ...

H&M is enlisting its employees as influencers. For its newest program, H&M is sourcing talent internally. The fast-fashion retailer has launched its H&M Insiders program, giving 15 U.S. workers the ...

The world’s largest cosmetics manufacturer helps its employees generate 33 million organic impressions on brand content in only 18 months “We launched our global employee advocacy program with ...

In the dynamic landscape of DTC brands, harnessing the power of influencer marketing can be a game changer. An effective ambassador program will elevate brand awareness and drive conversions when ...

Elaine Patel’s first job was as an unofficial brand ambassador for McDonald’s, where she passed out flyers in the community and coordinated birthday parties for guests. Her passion for connecting with ...