Business professionals believe that powerful messages and marketing campaigns can sway decisions. Yet effective communicators understand the real persuasion happens through a complex combination of ...

Communication is central to getting things done at work. There's no doubt that routine email messages are the mainstay of information-sharing in the workplace, although business communication is also ...

In the case of any argument or persuasive appeal you are making, you can ask the question, “Who are you aiming at?” In a jury trial, your answer might be, “The jury, of course.” But who on that jury ...