Consumers today expect a more personalized, relevant customer experience from the brands they support, making the creation of a more memorable CX a top priority for many brands in 2023. A brand’s CX ...

As part of the First Year Experience, all UWS students are expected to engage in an Experiential Learning activity. For our class, I would like you to complete this Brandeis Scavenger Hunt! Some of ...

Often heralded as a back to basics marketing approach, experiential marketing is in fact well suited to the needs of the modern consumer. For both Gen Z and millennials, there is a greater emphasis ...

As a condition of graduation, all students must complete an upper–level writing requirement consisting of a research paper of a minimum length of 5,000 words, exclusive of footnotes. All students must ...