If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...

Freshwater anglers have lots of topwater options. In the bass game especially, those looking for surface eruptions can dip into practically any lure genre and find the perfect bait to call up a hog.

Big fish smashing a topwater lure is the most exciting sensation in fishing, and there's no better time to experience it than now. Largemouth bass, smallmouth bass, Kentucky bass, striped bass and ...

Fishermen are always looking for a leg up. From a slew of new fishing apps to 'fish call' speakers, amateur and professional anglers alike seem to spend as much time searching for the next great ...

As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

One of freshwater fishing's most legendary success stories dates way back to the late 1960s, when a middle-aged luremaker named Bill Lewis was struggling to make a living off of his wares. A military ...

Catching bass on lures is potentially one of the most exciting styles of angling the UK has to offer, made even better when you're armed with the best lures. Arriving at the sea on a summer dawn ...

While there are a lot of different baits that work well for catching perch in the winter, if you want the best shot at catching your limit, you’ll need some quality ice fishing lures for perch in your ...