Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Here's an exclusive look at the process of TaylorMade's Adrian Rietveld as he prepares for a TaylorMade Qi4D driver fitting.

The challenge isn’t finding the “best” driver in 2026, it’s finding the best driver for *your* game. This is a great place to start.

Bryson DeChambeau has not only been an investor in LA Golf since its early days, but is instrumental in the company's research and design process. LA Golf has launched a new driver co-designed by ...

What may come as a surprise is that the other is Wilson which introduced its Wilson FitAi in December 2023. That system used a Blast Motion sensor and a proprietary algorithm that could fit you into a ...

True Spec Golf Master Fitter Kevin O'Connell explains why the golf ball is so important to ever golf club fitting. The post Why your preferred golf ball should be part of every club fitting appeared ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

Question: I don’t think fitting works. I’ve got a driver I’ve had for a dog’s age, and I’ve been for a couple of driver fittings and they haven’t shown me they can beat it. I thought the new stuff was ...