The number of innovative Korean beauty products in the world is growing fast, but the constant innovation means that keeping track of the newest Korean beauty trends can quickly turn from a fun hobby ...

One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

Korean beauty trends are redefining makeup routines worldwide. This article features 8 Korean makeup tutorials that can transform your beauty routine, from glass skin looks to gradient lips and soft, ...

Hye-Min Park, or Pony Makeup, is Korea's most famous beauty guru, raking in more than 600,000 subscribers on her YouTube channel. Pony transforms into celebrities and showcases the best tips and ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

We’ve previously announced that KTO (Korea Tourism Organization) is hosting two fun events for foreign fans: Event 1 (win a free trip to Korea or other prizes), Event 2 (simply share a video link to ...

Ally Gong visited Seoul, South Korea, to study marketing and management, and returned to UCLA with a newfound interest in makeup and skin care. The fourth-year economics student’s YouTube channel, ...

If you have monolids, you shouldn't see them as a challenge — they're a blessing. Usually seen in people of Asian descent, this feature is distinguished by a lack of a fold or crease in the eyelid.