There's a lot going on inside the tiny Smart Play bricks that power the new technology. When we had the chance to sit down ...

At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds ...

The Smart Brick comes with three of eight Star Wars sets at launch, although most smart-enabled sets ship without it.

Legos has been around longer than you probably think, starting in 1932 as wooden toys before evolving into the plastic interlocking bricks familiar today. Get ready for the new evolution with new ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

LEGO builders were at Bristol Motor Speedway on Saturday for the first Bristol Brick Convention. The convention featured all ...

When a small square “Smart Brick” was combined with Lego blocks assembled in the shape of a car, a “vroom” sound of starting the engine could be heard. As the car was lifted and maneuvered through ...

LEGO builders know better than anyone what color bricks exist out there. Of course, there’s a plethora of blacks, whites, and grays, which are the most common shades. LEGO has also sprinkled out its ...

Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has been building Lego sets most of his life. His parents, Lynda and Dan Napierkowski of New ...

If you haven’t added the 71395 LEGO Super Mario 64 Question Mark Block set to your LEGO x Nintendo collection yet, now would be the best time. The 71395 LEGO Super Mario 64 Question Mark Block Set is ...

My son is a LEGO enthusiast. We probably have 200 sets in his room,” he said. The result is Block Party, a new LEGO retail ...