LEGO is launching SMART Play in 2026, a new system that makes LEGO builds react with lights, sounds and motion—no screens required. At its core is a sensor-filled SMART Brick that works with SMART ...

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your complacent attitude to your Lego basket. Lego is bringing interactive bricks ...

LEGO has just debuted its greatest innovation in 50 years, since the introduction of the LEGO Minifigure in 1978, at the Consumer Electronics Show in Las Vegas. It represents a radical shift to ...

The SMART Brick will officially launch on 1 March 2026, but industry insiders have already been given a sneak peek at how the ...