Managerial marketing is designed to identify, at a strategic level, the key audiences that an organization wishes to reach and the most appropriate tools and messages to reach those audiences and ...

A cursory reading of relevant senior living trade journals suggests their minimal use of the term “transformational.” Several of us for years have used a matrix of four-group criteria relating to that ...

If you're going to have nothing else to offer as a manager and business owner, then make sure you are good with communications. You may have all the greatest strategies in the world for how to push ...

The age of traditional offices as the sole work setting is long gone, and a new era of hybrid and remote work is here to stay. But here's the stark reality: managers are faltering in this new ...

When I first moved into management back in 1988, the character of the workforce was uncomplicated. It essentially consisted of employees in an on-site office headquarters. When I recently had occasion ...