Business-to-business companies use a strategic narrative marketing approach because they want to lead markets, stand apart and say something compelling. Further, it is a proven method for defining an ...

The way a story is delivered can make or break it—and that includes the literal voice in your head. A good narrator needs to have knowledge of different story types and perspectives, a good grasp of ...

User-centred information visualization and storytelling is an emerging interdisciplinary field that integrates robust visualisation techniques with narrative insights to enhance the interpretation and ...