Less than half of people who watch a recorded program fast-forward through the ads during playback, says a new study by Santa Monica, Calif.-based media buying company, Palisades MediaGroup. Those ...
A Revolution is happening this TV season, and not only Monday nights on NBC. With DVR penetration now at 46 percent of U.S. homes and usage up some 30 percent versus just a year ago, delayed playback ...
High-rated shows don't mean high DVR playback. But for the most part, dramas--of any type and size--will have viewers time-shifting more than average. In particular, science-fiction-type dramas get a ...
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