Long- and short-term ads are both valuable forms of advertising for radio. Because they're designed to achieve different goals, it's important to know when and where to use each style. Measuring the ...

In reaction to an unpredictable economy, C-level budget decisions can force marketers to prioritize short-term campaigns and disregard their long-term strategic programs. Short-term campaigns may ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

When measurement systems are optimized for transactions rather than enterprise value, marketing is forced to justify spend ...