Autonomous Sensory Meridian Response – a tingling, pleasurable response to subtle, repetitive sights and sounds – has been something of an internet phenomenon for nearly a decade. It went mainstream ...

A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad ...

Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S.M.R. Videos Give People ...

A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad ...

Sunday night’s Super Bowl audience watched the New England Patriots seize their sixth NFL championship and got an eyeful of Maroon 5 frontman Adam Levine’s nipples, but at least one of the broadcast’s ...

You’re at a Super Bowl party, heading to refill your plate with nachos, when you’re stopped by the sounds of Zoe Kravitz softly whispering into microphones and gently tapping her nails against a ...

Getting your Trinity Audio player ready... She whispers to you as she takes a pink cloth to your cheeks. The cloth touches the edges of the camera lens, and the mic picks up the soft brushing sound.

Does listening to a whisper send a tingle through your scalp? Do you find watching the snip of scissors around your ears at the hair salon soothing? How about the sound of nails clicking softy, the ...