In the world of marketing, a new entrant’s toughest task is to break the perception built around the old guard. Established brands don’t crumble because of direct attacks. They erode when their aura ...

It is official. It is Thalapathi vs Thalapathy in Tamil Nadu. The former is MK Stalin, whose moniker refers to his stature as the political captain or commander of the DMK. The latter is actor Vijay, ...