Tesco’s Christmas TV campaign featuring Father Christmas bearing a Covid vaccine passport has prompted more than 3,000 complaints, making it by far the most complained about ad of the year. The ad, ...

The current state of the advertising value exchange often leaves a little something to be desired, which sometimes leads to ad blocking and sometimes leads to total disengagement with advertising.

Tesco is to let customers pay a part of their phone bill by watching adverts, the U.K. supermarket chain has announced. The offer comes as a result of a partnership between Tesco Mobile and ad ...

While consumers seem to be doing everything they can to avoid advertisements across their devices, one business is gearing to convince shoppers that they are worth the wait. Tesco Mobile is granting ...

Tesco Mobile is incentivizing consumers to interact with branded advertisements on their mobile devices by reducing monthly phone bill fees in exchange for viewing exclusive offers, potentially ...

Last week this ad from Tesco Lotus Thailand featured in the Campaign Asia-Pacific Viral Chart, which is compiled weekly by Unruly and analyses shares of ads and branded videos posted by a curated list ...

Tesco has received an advertising ban from the UK’s Advertising Standards Authority (ASA) following a complaint from Asda. The ads promoted price comparisons between baskets, saying that on the 30th ...

While a rival UK mobile operator is trialling complete network-level ad-removal for its customers, Tesco is asking if its customers would like to opt in to view more ads. The Tesco Xtras app presents ...