Dentsu Creative, the holding company's creative network, announced the launch of Dentsu VI, a virtual identity service that provides brands with a virtual face and personality to use across digital ...

New Delhi: Synthetic actors used to be a niche VFX flex. In 2026, they are creeping into everyday entertainment, from ads to music videos to livestreams. The big shift is not just visuals. It is how ...

Twitch's Emmy, Webby, and Peabody Award-winning sci-fi series Artificial is kicking off Season 4 today. As usual, the team is stepping up the innovation to make the series even more groundbreaking and ...

A new report from The Influencer Marketing Factory outlines the rise of virtual influencers. These AI influencers are now mainstream, with 53% of respondents in a survey following at least one. Here ...

According to a recent The Economic Times article based on TAM EdEx data, celebrity brand endorsements declined by 22% in 2025. While 2024 saw a 3% increase in celebrity-based ads, this steep drop ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Influencer marketing has evolved from a trend into a ...