It looks like Google is testing a new report within Google Search Console named AI contribution. I have no clue what it looks like but I suspect it is a lot like the Bing Webmaster Tools AI ...

The New York Times reported on a study conducted by Oumi that claims Google’s AI Overviews can contain inaccuracies. Say it ain't so. What is interesting is that the study found that out of 4,326 AI ...

Google announced that on August 20, 2026 it will experiment with an updated set of commonly used ad technology partners. If the experiments go well, Google will switch it "on or after June 5, 2026." ...

Google's John Mueller reconfirmed that Google Search may simply ignore outbound links from sites that violate its search spam policies. This is not new, Google has been doing this manually and ...

On the latest Search Off The Record Podcast, Martin Split and Gary Illyes discussed the growing page weight issue and how that impacts users and Googlebot crawling. This follows Google updating its ...

Whoa, this is a big change. Google is now integrating the AI Mode experience within the 'All' tab, with the test making the ...

Google's March 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the ...

Are swipeable multi-location assets making their way to Google Ads? Anthony Higman recently spotted what appears to be a test that adds additional information to Location Assets and features ...

Google's Sundar Pichai was on the Cheeky Pint podcast and was asked about the future of Search. He basically laid out a ...

Google announced a logging error on Friday, April 3rd in the data anomalies report and explained that error prevented the accurate logging of impressions in GSC since ...