Inbox Zero: Mastering Email Management

Pro tip: I use this to predict how an email will perform before we even send a test. Try it and tell me what you think. A few of my strongest email design principles: 10 words. 1 button. If you cannot explain why you are emailing in 10 words and one clear call to action, stop. Rework it, or split the message and send it over a few days. Accessibility is not optional. Spam filters increasingly factor in accessibility. It is an easy win. Get the basics right, readable fonts, sensible sizes, strong

Exams don’t reward reading. They reward recall. For P4–P7 & S1–S4 only ❌ Not S5 / S6 / University Inbox TEST